Pre-Launch Bonus Offer
Pre-Launch Bonus Offer

Order now and get over $600 in free leadership resources (limited time)

Order now and get over $600 in free leadership resources (limited time)

Releasing August 4th, 2026

Inner Propaganda

Stop letting your brain talk you out of your success

Discover the three-part framework used by successful leaders to make better decisions, improve mental health, reduce polarization, and gain long-term buy-in from your team.

Releasing August 4th, 2026

Inner Propaganda

Stop letting your brain talk you out of your success

Discover the three-part framework used by successful leaders to make better decisions, improve mental health, reduce polarization, and gain long-term buy-in from your team.

Bonuses available for:

151 Days 8 Hrs 36 Mins 15 Secs

Order now & claim bonuses

Order now & claim bonuses

Order now & claim bonuses

Order now & claim bonuses

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"Owen is phenomenal."

— Jay Chopra, CEO (formerly Pfizer)

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Fashion portrait of a woman in a wide-brim hat and graphic pink patterned shirt standing in front of a bright pink wall under clear desert light.
Moody portrait of a woman with straight dark hair and bangs leaning against a turquoise and pink wall, illuminated by soft natural light.
Confident woman with long curly hair wearing sunglasses and a shimmering top, photographed from a low angle against a deep blue sky.

"Owen is phenomenal."

— Jay Chopra, CEO (formerly Pfizer)

Owen Fitzpatrick has worked with
Owen Fitzpatrick has worked with

“Owen writes from the heart, but backs it up with techniques and ideas and systems and processes to make it easy for you to implement.”

“Owen writes from the heart, but backs it up with techniques and ideas and systems and processes to make it easy for you to implement.”

“Owen writes from the heart, but backs it up with techniques and ideas and systems and processes to make it easy for you to implement.”

— Tom Ziglar, Ziglar Inc.

"Owen has a spectacular way of making his teachings accessible, and his credibility among other experts and members of the public are unique."

"Owen has a spectacular way of making his teachings accessible, and his credibility among other experts and members of the public are unique."

"Owen has a spectacular way of making his teachings accessible, and his credibility among other experts and members of the public are unique."

— Margaret Considine, Founder, EQUITA

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Inner Propaganda

Your inner story war never ends

But now, you can choose which side wins

Why do you keep second-guessing your decisions?

Why do you keep second-guessing your decisions?

Why do you keep second-guessing your decisions?


Why does your team resist strategies that should work?

Why does your team resist strategies that should work?

Why do the same patterns keep showing up?

Why do the same patterns keep showing up?

It's because of the story your brain keeps selling you.

It's because of the story your brain keeps selling you.

About who you are and about what you believe.

About who you are and about what you believe.

And you're buying every word.

And you're buying every word.

Even when it's sabotaging your success.

Even when it's sabotaging your success.

In Inner Propaganda, psychologist Owen Fitzpatrick exposes the internal propaganda machine working around the clock to manufacture your reality.

In Inner Propaganda, psychologist Owen Fitzpatrick exposes the internal propaganda machine working around the clock to manufacture your reality.

In Inner Propaganda, psychologist Owen Fitzpatrick exposes the internal propaganda machine working around the clock to manufacture your reality.

Feels Right — Fits In — Makes Sense

Feels Right — Fits In — Makes Sense

Feels Right — Fits In — Makes Sense

Fitzpatrick's three-part framework shows you how to master your mental health, make better decisions, reduce polarization, and gain long-term buy-in from your team.

Fitzpatrick's three-part framework shows you how to master your mental health, make better decisions, reduce polarization, and gain long-term buy-in from your team.

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1. Feels Right

Our emotions and motivations are the gateways to belief. We don't think ourselves into beliefs—we feel ourselves into them. Logic comes later, as a way to justify what we've already decided to believe based on how it makes us feel. Understanding this reverses everything we think we know about persuasion and decision-making.

2. Fits In

3. Makes Sense

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1. Feels Right

Our emotions and motivations are the gateways to belief. We don't think ourselves into beliefs—we feel ourselves into them. Logic comes later, as a way to justify what we've already decided to believe based on how it makes us feel. Understanding this reverses everything we think we know about persuasion and decision-making.

2. Fits In

3. Makes Sense

"Owen is one of the leading authorities on how to shape behaviors through belief."

"Owen is one of the leading authorities on how to shape behaviors through belief."

"Owen is one of the leading authorities on how to shape behaviors through belief."

— Jeff Bloomfield, Speaker & Coach

"From surveying 10,000 people who listened to Owen’s speeches during two years of our conferences, they listed Owen as the most engaging speaker.”

"From surveying 10,000 people who listened to Owen’s speeches during two years of our conferences, they listed Owen as the most engaging speaker.”

"From surveying 10,000 people who listened to Owen’s speeches during two years of our conferences, they listed Owen as the most engaging speaker.”

— Martynas Saikus, Co-Founder of FORUM ONE conferences

Limited time only

Exclusive pre-launch bonuses

When you order Inner Propaganda today, you get free access to over $600 in practical tools to help you master the framework and apply it to your team, your decisions, and your leadership.

Value: $197

Inner Propaganda Masterclass

Your brain has been running the same propaganda loop for years. This one-off 60-minute masterclass teaches you to spot it, name it, and shut it down, before it costs you another decision.

Value: $297/year

Launch Team Community Access

Get exclusive access to a private community of leaders, coaches, and change-makers who are all working to win their internal story wars.

Value: $97

Exclusive Launch Interview

An unscripted, in-person conversation where Phil Jones interviews Owen about the stories behind the book—the research, the failures, the breakthroughs that didn't make it into the final manuscript.

Value: $47

Field Notes Implementation Workbook

A practical workbook designed to help you apply the Feels Right, Fits In, Makes Sense framework to your actual leadership challenges, and not just hypothetical case studies.

Pre-launch bonuses

Order Inner Propaganda now and get over $600 in free bonus resources

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Inner Propaganda Masterclass

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Exclusive Launch Interview

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Launch Team Community Access

Exclusive Launch Interview

Field Notes Implementation Workbook

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2. Confirm

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3. Access

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Inner Propaganda Masterclass

Launch Team Community Access

Exclusive Launch Interview

Field Notes Implementation Workbook

Bonuses available until August 4, 2026

151 Days 8 Hrs 36 Mins 15 Secs

Why this book now?

The stories that you sell yourself become the beliefs you buy into

Your brain has been selling you a story about who you are and what's possible. It's time to stop buying it.

In Inner Propaganda, you'll learn why smart leaders make terrible decisions, why your team resists brilliant strategies, and why others dig in the harder you argue.

In Inner Propaganda, you'll learn why smart leaders make terrible decisions, why your team resists brilliant strategies, and why others dig in the harder you argue.

The Feels Right, Fits In, Makes Sense framework reveals the invisible belief systems running your brain and your team, so you can engineer buy-in without manipulation, make faster decisions under pressure, and lead with clarity instead of second-guessing. 

The Feels Right, Fits In, Makes Sense framework reveals the invisible belief systems running your brain and your team, so you can engineer buy-in without manipulation, make faster decisions under pressure, and lead with clarity instead of second-guessing. 

Master your Inner Propaganda

Make better decisions, reduce resistance, and gain long-term buy-in from your team.

Master your Inner Propaganda

Make better decisions, reduce resistance, and gain long-term buy-in from your team.

Master your Inner Propaganda

Make better decisions, reduce resistance, and gain long-term buy-in from your team.

Order now and get bonuses

Order now and get bonuses

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Wellbeing

Improve mental health

Break the thought patterns that fuel stress, self-doubt, and burnout before they break you.

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Wellbeing

Improve mental health

Break the thought patterns that fuel stress, self-doubt, and burnout before they break you.

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Leadership

Make better decisions

Cut through the noise in your own head and lead with clarity, even when you're under pressure.

A 3D icon featuring a cluster of frosted pastel blue and pink clouds inside a glossy blue rounded square frame.

Leadership

Make better decisions

Cut through the noise in your own head and lead with clarity, even when you're under pressure.

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Motivated teams

Get team buy-in

Stop pushing and start persuading so you can get your team genuinely on board and not just compliant.

A pair of glossy black cushion-like 3D forms with reflective highlights and soft sculpted edges on a transparent background.

Motivated teams

Get team buy-in

Stop pushing and start persuading so you can get your team genuinely on board and not just compliant.

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Togetherness

Reduce polarization

Find common ground with difficult people by understanding what's really driving the divide.

A 3D-rendered rounded square with an iridescent purple and pink gradient, glossy finish, and smooth reflective highlights.

Togetherness

Reduce polarization

Find common ground with difficult people by understanding what's really driving the divide.

“Owen writes from the heart, but backs it up with techniques and ideas and systems and processes to make it easy for you to implement.”

— Tom Ziglar, Ziglar Inc.

"Just after the pandemic, a lot of our employees were really struggling. We brought Owen in to do a session for our whole company, and he absolutely nailed the content. We had about 250 people in the room, and I still hear reviews from the team about what a great meeting that was—in fact, people are asking me when Owen is coming back."

"Just after the pandemic, a lot of our employees were really struggling. We brought Owen in to do a session for our whole company, and he absolutely nailed the content. We had about 250 people in the room, and I still hear reviews from the team about what a great meeting that was—in fact, people are asking me when Owen is coming back."

"Just after the pandemic, a lot of our employees were really struggling. We brought Owen in to do a session for our whole company, and he absolutely nailed the content. We had about 250 people in the room, and I still hear reviews from the team about what a great meeting that was—in fact, people are asking me when Owen is coming back."

— Scott Brodkorb, CEO, Renewal by Andersen of Central Pennsylvania

"I was staggered and blown away by how he adjusted his presentation on the spot to meet the audience's energy. Owen was the speaker everyone was talking about the next day and weeks after the event. He captivated the entire room."

"I was staggered and blown away by how he adjusted his presentation on the spot to meet the audience's energy. Owen was the speaker everyone was talking about the next day and weeks after the event. He captivated the entire room."

"I was staggered and blown away by how he adjusted his presentation on the spot to meet the audience's energy. Owen was the speaker everyone was talking about the next day and weeks after the event. He captivated the entire room."

— Stephanie Scheller, The Impact Authority

"Owen has a spectacular way of making his teachings accessible, and his credibility among other experts and members of the public are unique."

— Margaret Considine, Founder, EQUITA

Why this book now?

A message from Owen

Why I wrote this book for you

I nearly ended my life at fourteen.

I nearly ended my life at fourteen.

I nearly ended my life at fourteen.

The story I was telling myself about who I was had become unbearable. I believed I was worthless. I believed that nothing would get better.

Those beliefs almost killed me.

Since then I’ve studied the psychology of propaganda in places like North Korea, Afghanistan, and Washington, D.C.

I wanted to understand why people believe what they believe, even when those beliefs destroy them.

What I discovered was fascinating.

The same tactics governments use to control populations are the exact tactics your brain uses to control you. This "internal propaganda" is running 24/7, manufacturing your reality without your permission.

I've spent two decades working with leaders in over 100 countries, studying decision-making at Harvard and MIT, and tracking one question everywhere I go: How can we believe better?

Inner Propaganda is the answer to that question.

It explores the three forces that determine whether you trust yourself, whether your team follows through, and whether your decisions create the outcomes you want: "Feels Right, Fits In, Makes Sense".

If you've ever made the same leadership mistake twice, even though you knew better; this book is for you.

If your team resists strategies that should work, and you can't figure out why; this book is for you.

If you're tired of second-guessing yourself and want to lead with clarity instead of doubt; this book is for you.

Your inner story war never ends.

But now, you can choose which side wins.


— Owen Fitzpatrick

Time remaining to secure bonuses:

151 Days 8 Hrs 36 Mins 15 Secs

Pre-launch offer (time limited)

Bonuses

Get $600 of free bonuses when you buy the book during pre-launch

Bonus 1

Inner Propaganda Masterclass

Value: $197

This exclusive masterclass is designed to help you recognize your internal propaganda patterns in real-time and override them before they sabotage your decisions.

*Available from May 18, 2026

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Bonus 1

Inner Propaganda Masterclass

Value: $197

This exclusive masterclass is designed to help you recognize your internal propaganda patterns in real-time and override them before they sabotage your decisions.

*Available from May 18, 2026

A 3D-rendered cluster of translucent pink and blue crystals growing from a textured rock base, illuminated by a warm glowing light on a neutral background.

Bonus 1

Inner Propaganda Masterclass

Value: $197

This exclusive masterclass is designed to help you recognize your internal propaganda patterns in real-time and override them before they sabotage your decisions.

*Available from May 18, 2026

A 3D-rendered cluster of translucent pink and blue crystals growing from a textured rock base, illuminated by a warm glowing light on a neutral background.

Bonus 2

Launch Team Community Access

Value: $297/year

Get monthly implementation calls (recorded if you can't attend live); a private discussion space to share wins, challenges, and breakthroughs; and direct access to other leaders using the framework in real organizations.

*Runs between May 18, 2026 and August 4, 2026

Bonus 2

Launch Team Community Access

Value: $297/year

Get monthly implementation calls (recorded if you can't attend live); a private discussion space to share wins, challenges, and breakthroughs; and direct access to other leaders using the framework in real organizations.

*Runs between May 18, 2026 and August 4, 2026

Bonus 2

Launch Team Community Access

Value: $297/year

Get monthly implementation calls (recorded if you can't attend live); a private discussion space to share wins, challenges, and breakthroughs; and direct access to other leaders using the framework in real organizations.

*Runs between May 18, 2026 and August 4, 2026

Bonus 3

Exclusive Launch Interview

Value: $97

Hear how Owen developed the framework and learn abiout the moments that changed how he understands belief and persuasion. Discover why most leadership training fails to create lasting change and how to spot when someone's internal propaganda is blocking progress (including your own).

*Recorded live (not live-streamed) in August 2026. Available only to pre-launch buyers from September 10, 2026

A glossy 3D burger with dripping yellow cheese, a textured bun, and a pastel purple-to-pink gradient top bun with sprinkles, styled in a playful candy-like aesthetic.

Bonus 3

Exclusive Launch Interview

Value: $97

Hear how Owen developed the framework and learn abiout the moments that changed how he understands belief and persuasion. Discover why most leadership training fails to create lasting change and how to spot when someone's internal propaganda is blocking progress (including your own).

*Recorded live (not live-streamed) in August 2026. Available only to pre-launch buyers from September 10, 2026

A glossy 3D burger with dripping yellow cheese, a textured bun, and a pastel purple-to-pink gradient top bun with sprinkles, styled in a playful candy-like aesthetic.

Bonus 3

Exclusive Launch Interview

Value: $97

Hear how Owen developed the framework and learn abiout the moments that changed how he understands belief and persuasion. Discover why most leadership training fails to create lasting change and how to spot when someone's internal propaganda is blocking progress (including your own).

*Recorded live (not live-streamed) in August 2026. Available only to pre-launch buyers from September 10, 2026

A glossy 3D burger with dripping yellow cheese, a textured bun, and a pastel purple-to-pink gradient top bun with sprinkles, styled in a playful candy-like aesthetic.

Bonus 4

Field Notes Implementation Workbook

Value: $47

Get self-assessment tools to identify your primary propaganda patterns and team diagnostic exercises to understand what beliefs are driving (or blocking) performance. Also comes with decision-making templates, reflection prompts, and an implementation checklists for common leadership scenarios (difficult conversations, strategic pivots, team resistance).

*Available from May 18, 2026

A glossy 3D burger with dripping yellow cheese, a textured bun, and a pastel purple-to-pink gradient top bun with sprinkles, styled in a playful candy-like aesthetic.

Bonus 4

Field Notes Implementation Workbook

Value: $47

Get self-assessment tools to identify your primary propaganda patterns and team diagnostic exercises to understand what beliefs are driving (or blocking) performance. Also comes with decision-making templates, reflection prompts, and an implementation checklists for common leadership scenarios (difficult conversations, strategic pivots, team resistance).

*Available from May 18, 2026

A glossy 3D burger with dripping yellow cheese, a textured bun, and a pastel purple-to-pink gradient top bun with sprinkles, styled in a playful candy-like aesthetic.

Bonus 4

Field Notes Implementation Workbook

Value: $47

Get self-assessment tools to identify your primary propaganda patterns and team diagnostic exercises to understand what beliefs are driving (or blocking) performance. Also comes with decision-making templates, reflection prompts, and an implementation checklists for common leadership scenarios (difficult conversations, strategic pivots, team resistance).

*Available from May 18, 2026

A glossy 3D burger with dripping yellow cheese, a textured bun, and a pastel purple-to-pink gradient top bun with sprinkles, styled in a playful candy-like aesthetic.

Secure your bonuses

Buy the book now and get $600 of free bonuses

Available only until August 4th, 2026

Owen Fitzpatrick

About the Author

Owen Fitzpatrick wrote a suicide note at fourteen.

A single question—“Is this how much you love them?“—changed the story he was believing, and launched a three-decade obsession with why the mind clings to ideas that harm us.

A social psychologist, Owen has worked in more than 30 countries and studied propaganda firsthand in places such as North Korea, Rwanda, and Afghanistan.

An award-winning filmmaker and former television presenter, he brings the craft of storytelling to his work.

He has worked with leaders at Google, LinkedIn, Pfizer, and Coca-Cola, studied at Harvard Business School and MIT, and is the author of nine books translated into 20+ languages. His TEDx talk “Mind Control” has reached more than 1.4 million viewers.

Originally from Dublin, Ireland, he now lives in New York City.

Owen Fitzpatrick

About the Author

Owen Fitzpatrick wrote a suicide note at fourteen.

A single question—“Is this how much you love them?“—changed the story he was believing, and launched a three-decade obsession with why the mind clings to ideas that harm us.

A social psychologist, Owen has worked in more than 30 countries and studied propaganda firsthand in places such as North Korea, Rwanda, and Afghanistan.

An award-winning filmmaker and former television presenter, he brings the craft of storytelling to his work.

He has worked with leaders at Google, LinkedIn, Pfizer, and Coca-Cola, studied at Harvard Business School and MIT, and is the author of nine books translated into 20+ languages. His TEDx talk “Mind Control” has reached more than 1.4 million viewers.

Originally from Dublin, Ireland, he now lives in New York City.

Owen Fitzpatrick

About the Author

Owen Fitzpatrick wrote a suicide note at fourteen.

A single question—“Is this how much you love them?“—changed the story he was believing, and launched a three-decade obsession with why the mind clings to ideas that harm us.

A social psychologist, Owen has worked in more than 30 countries and studied propaganda firsthand in places such as North Korea, Rwanda, and Afghanistan.

An award-winning filmmaker and former television presenter, he brings the craft of storytelling to his work.

He has worked with leaders at Google, LinkedIn, Pfizer, and Coca-Cola, studied at Harvard Business School and MIT, and is the author of nine books translated into 20+ languages. His TEDx talk “Mind Control” has reached more than 1.4 million viewers.

Originally from Dublin, Ireland, he now lives in New York City.

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Books authored

Owen has authored 9 books on behavioral psychology to date.

Published

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Languages

Owen has traveled to more than 107 countries and his books have been translated into more than 21 languages.

Translations

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Tedx Talk views

Almost 1.5 million people have watched Owen's Tedx Talk "Mind Control" on the topic of Inner Propaganda.

Tedx

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Podcast downloads

Owen's podcast "The Inner Propaganda Podcast" has enjoyed more than a half million downloads.

Podcast

FAQ

Still got questions?

We've got your back.

Is this book for me?

If you're a leader who keeps making the same mistakes despite knowing better, this book is for you. If your team resists strategies that should work and you can't figure out why, this book is for you. If you're tired of second-guessing yourself and want to lead with clarity instead of doubt, this book is for you. Inner Propaganda is written for leaders, coaches, consultants, founders, and anyone responsible for influencing others; including yourself.

I've read plenty of leadership books. What makes this one different?

Most leadership books tell you what to do. Inner Propaganda shows you why you're not doing it (and how to fix it). It helps you understand the invisible belief systems running your brain and your team, so you can engineer buy-in without manipulation and make decisions you actually trust. It’s based on psychological principles drawn from studying propaganda in North Korea, Afghanistan, and Washington, D.C., and working with leaders in over 30 countries.

When will I receive my bonus materials?

Within minutes of submitting your order confirmation, you'll receive an email with login credentials and access to all bonus materials. Everything is hosted on our secure platform (Circle), so there's no complicated downloads or multiple logins. If you don't receive your email within 10 minutes, check your spam folder or contact Sandra (sandra@owenfitzpatrick.com).

Does my purchase need to be from Amazon to get the bonuses?

No. Any purchase of Inner Propaganda qualifies: Amazon, Barnes & Noble, Bookshop.org, IndieBound, or any other bookstore. Just submit your order confirmation number in the form above to claim your bonuses.

I already pre-ordered the book. Can I still get the bonuses?

Absolutely. If you pre-ordered before this bonus offer launched, you still qualify. Just submit your order confirmation number in the form above.

Is this offer time-limited?

Yes. These bonuses are only available during the pre-launch period (until August 4, 2026). Once the book officially launches, the bonus offer ends. If you want access to the Masterclass, Community, Launch Interview, and Field Notes Workbook, order now and claim your bonuses before they're gone.

I want to buy copies for my team. How does that work?

We love that! For bulk orders of 10+ books: You'll receive everything in the single-order bonus package, plus additional resources designed for teams (Book Discussion Guide, AI Owen App access for all 10 people, and Belief Audit Assessments for everyone). Simply purchase through your preferred retailer and submit your order confirmation to Sandra by email to claim team bonuses (sandra@owenfitzpatrick.com).

Can you deliver a keynote or workshop for my team?

Absolutely! For orders of 50+ books, you get a customized Belief Leadership Webinar for your team. For 300+ books, you get a customized virtual workshop for your entire team and one-hour coaching call. For 1,000+ books, you get a customized in-person keynote or workshop, plus one month of coaching (you just cover travel). For orders of 50+ books, contact Sandra (sandra@owenfitzpatrick.com) to make arrangements.

Is this based on real psychology or just personal opinion?

Inner Propaganda is grounded in decades of psychological research; from decision-making studies at Harvard and MIT to fieldwork analyzing propaganda tactics in North Korea, Afghanistan, and Washington, D.C. Owen Fitzpatrick has worked with Fortune 500 companies (Google, Pfizer, Morgan Stanley, Citibank, Merck, Coca-Cola, LinkedIn) and government agencies in over 30 countries. This book is based on applied psychology for real leadership challenges.

Can I share my bonus login with my team?

If you're buying for a team, we've got a special offer for purchases of 10+ books that unlocks the full bonus package for everyone, plus additional team resources (Book Discussion Guide, AI Owen App, Belief Audit Assessments). Email Sandra at sandra@owenfitzpatrick.com with your order confirmation and she'll handle the rest.

I don't have time to read another leadership book.

This book is a deep-dive on the pscyhological reasons you take the decisions you do and is packed with engaging stories that help you implement the framework in your life and business. Start with the bonuses (Masterclass and Field Notes) if you're short on time.

I'm skeptical of psychology-based leadership advice.

Skepticism is healthy. Inner Propaganda is grounded in the psychology of propaganda, decision-making research from Harvard and MIT, and real-world application with Fortune 500s and government agencies. Read Chapter 1. If it doesn't challenge how you think about belief and decision-making, don't finish it.

This sounds too theoretical for my industry.

Owen's worked in your industry. Over 30 countries, Fortune 500 companies across tech, finance, pharma, consumer goods, and government agencies. The framework applies everywhere because belief works the same way regardless of sector. If you lead people, you're dealing with belief; whether you realize it or not.

Stop letting your mind talk you out of your success

Inner Propaganda exposes the internal propaganda machine running 24/7 in your mind and shows you how to master it using the Feels Right, Fits In, Makes Sense framework.

Order Inner Propaganda now and get over $600 in free implementation resources.